DUSTIN NICHOLS

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Meet Dustin Nichols, the Senior Advisor of Coffee and Tap, a nonprofit and veteran-owned business founded in July 2024. Hailing from Mount Airy, North Carolina, Dustin brings a unique blend of entrepreneurial spirit, strategic acumen, and community focus to this role, helping to shape the organization's mission of creating positive change in Charlotte, NC.

Dustin's journey to Coffee and Tap is marked by diverse experiences that make him an invaluable asset to the team. His entrepreneurial background began with the creation of Rize Lyfe Media, a video production company he founded to craft compelling commercials and content for businesses. This venture honed his skills in storytelling and market understanding, which he now applies to effectively communicate Coffee and Tap's mission and impact.

His substantial background in sales, gained during his tenure with a leading online dealer of metal buildings, enriched his expertise in customer engagement and market analysis. These skills are crucial in his role at Coffee and Tap, where he helps develop strategies to expand the organization's reach and impact in the Charlotte community.

As Senior Advisor, Dustin plays a pivotal role in driving Coffee and Tap's growth and success. He brings his wealth of experience and visionary approach to guide the nonprofit's strategic planning, community engagement initiatives, and veteran support programs. His commitment to innovation and impactful leadership is instrumental in steering Coffee and Tap towards new heights in its mission to serve the community and support veterans.

Dustin's personal values align closely with Coffee and Tap's mission. Known for his generosity, kindness, and willingness to help others, he embodies the spirit of community service that is at the heart of the organization. His sense of integrity and commitment to giving back has earned him respect both within Coffee and Tap and in the broader Charlotte community.

An avid outdoorsman, Dustin finds inspiration in nature, which fuels his creative and strategic thinking. This connection to the outdoors influences Coffee and Tap's commitment to sustainability and eco-friendly practices in its operations.

In his role, Dustin works closely with CEO Jaylan Mobley and Vice President Sam Rothlisberger to ensure that Coffee and Tap's initiatives are strategically aligned with its mission. He is particularly passionate about developing programs that create meaningful impact, whether it's through community events, veteran support initiatives, or sustainable business practices.

Dustin's approach to his role is hands-on and community-focused. He can often be found at Coffee and Tap events, engaging with community members, gathering feedback, and identifying new opportunities for the organization to make a difference. His ability to connect with people from all walks of life makes him an excellent ambassador for Coffee and Tap's mission.

Beyond his role at Coffee and Tap, Dustin remains committed to his family and community. He strives to balance his professional commitments with quality time at home, embodying the work-life balance that Coffee and Tap promotes for its team and the veterans it supports.

Dustin Nichols' journey to becoming the Senior Advisor of Coffee and Tap reflects his deep commitment to community service, strategic thinking, and positive change. His diverse skill set, entrepreneurial spirit, and passion for making a difference make him an integral part of Coffee and Tap's mission to brew change in Charlotte, one cup and one community initiative at a time.